Diversity, Equity, and Inclusion (DEI) Marketing & Strategic Mapping Consultant
National Maternal Mental Health Hotline (NMMHH) – Postpartum Support International
Project Overview: The purpose of the National Maternal Mental Health Hotline (NMMHH) is to provide a national, confidential, toll-free, 24/7 hotline service to support pregnant and postpartum individuals facing mental health challenges and their partners and support network.
Postpartum Support International was awarded a contract under the direction of the Health Resources and Services Administration (HRSA) to maintain a maternal mental health hotline staffed by qualified counselors licensed or certified and trained in best practices for providing culturally appropriate and trauma-informed support. Hotline Counselors provide emotional support, brief intervention, and referrals, in English, Spanish, and 60 on-demand additional languages including, but not limited to, Mandarin, French, German, Italian, Polish, Portuguese, Tagalog, Vietnamese, Hmong, Hebrew, Creole, and Arabic via voice and text.
The purpose of Postpartum Support International is to increase awareness among public and professional communities about the emotional changes that individuals experience during pregnancy and postpartum. Approximately 15% of all women will experience postpartum depression or anxiety following the birth of a child, and up to 10% will experience depression or anxiety during pregnancy. When the mental health of the parent is compromised, it affects the entire family.
PSI headquarters is based in Portland, Oregon, and has members all over the world, including volunteer Support Coordinators in every one of the United States and in more than 50 other countries. PSI disseminates information and resources through its volunteer coordinators, website, and annual conference. Its goal is to provide current information, resources, education, and advocacy for further research and legislation to support perinatal mental health.
Background & Scope of Work: NMMH Hotline seeks a DEI Marketing & Strategic Mapping Consultant to work with the National Project Director (and relevant NMMHH team members) to co-design diverse and equitable marketing mapping methodologies to support the overarching Strategic Marketing Plan of the National Maternal Mental Health Hotline.
The Consultant will support the development and execution of culturally and linguistically appropriate, strategic marketing activities and to publicize the hotline service and de-stigmatize its use to pregnant and postpartum people of diverse backgrounds/communities, their support persons/loved ones, and health and human service providers that interact with pregnant people and new parents (i.e., maternity care and pediatric providers, other human services and early childhood providers), to increase referrals and contacts to the hotline.
The Consultant will work with Hotline Executive Leadership to design targeted and intentional national campaigns in partnership with divine nine organizations (sororities and fraternities), national community based and social needs organizations, Historically Black Colleges and Universities (HBCUs), tribal organizations, and national public transportation authorities. Through an intentional equity lens, the Consultant will strategically map promotion of the hotline through appropriate social media sites, networks, and other paid advertising, as call volume and capacity allows, including radio, TV, billboards, and public transportation posters aimed at pregnant people and new parents.
Note: Timeline and activities are approximate and may need to be adjusted.
Phase One: Assessment of Current Strategic Marketing Systems & Partner/Stakeholder Engagement
- Work with the National Project Director (and relevant staff) to take stock and assess the needs, gaps, and capacity needed to strengthen the current project’s diverse and culturally responsive marketing and communications efforts and systems. (Months 1-2)
- Orientation of Strategic Marketing Plan: Review and assess the current marketing framework;
- Development of a diverse partner/stakeholder engagement plan that includes processes and ways to engage with our project staff, organizational staff, advisors, and partners to obtain feedback and insights to co-create a Diverse Strategic Framework and Workplan. (Months 1-2);
- Explore and identify areas of alignment and overlap in perinatal (maternal) mental health and hotline/crisis line marketing practice and partner engagement that can be applied NMMHH (in consideration of its current staff capacity, structure, budget, and time). (Months 1-2)
Phase One: Co-Create/Design Diverse Strategic Framework and Workplan
- Based on assessment of current strategic marketing systems and partner/stakeholder engagement, develop and refine a framework and workplan. (Months 2-3)
- Initiate discussions for national marketing campaigns and partnerships with divine nine organizations (sororities and fraternities), national community based and social needs organizations, historically black colleges and universities, tribal organizations, and national public transportation authorities based upon the work plan timelines. (Month 3 – Month 4)
Phase Two: National Campaign Growth & Development
- Activate national marketing campaigns and partnerships with divine nine organizations (sororities and fraternities), national community based and social needs organizations, Historically Black Colleges and Universities (HBCUs), tribal organizations, and national public transportation authorities based upon the work plan timelines. (Month 3/4 – 9)
- In alignment with the diverse strategic framework and workplan, facilitate strategic promotion activities of the hotline through primary care provider networks, birthing center and maternity care hospital networks, community health centers and tribal clinics, childbirth educators, birth and postpartum doulas, lactation consultants, professional health care and mental health care provider associations, and other federally funded programs serving pregnant people and new parents, especially in rural areas. (Month 3/4 – 9).
Phase Two: Ongoing Collaborative Collateral Development
- Support the NMMHH team in the development and promotion of the hotline through appropriate social media sites, networks, and other paid advertising, as call volume and capacity allows, including radio, TV, billboards, and public transportation posters aimed at pregnant people and new parents. (Months 3/4 – 9)
Reflection & Feedback Loops:
- Regular check-in between Consultant and National Project Director. This includes deeper-dive check-ins to reflect on the process, status, timelines, and adjustments required within the work plan, as needed.
- Provide key outputs and deliverables as indicated.
Key Outputs & Deliverables
- Assessment Findings Report/Presentation – what’s missing and how to strengthen it to include perinatal mental health and equitable frameworks/approaches; (Months 1-2)
- Work plan identifying processes for engagement with relevant partners, stakeholders, and national organizations; (Months 2-3)
- Design of marketing mapping methodology to be embedded into the overarching NMMHH Strategic Marketing Plan and project priorities; (Months 2-3)
- Engage with relevant staff and partners (stakeholders, key advisors, federal sponsors) for input into the overarching framework and work plan; (Months 1-2)
- Facilitate the co-design and development of public transportation advertising campaigns;
- Facilitate the co-design and development of a national social needs campaign; (Months 3-4)
- Activate national campaigns with Hotline Executive Leadership; (Months 3/4 – 9)
- Strategically map promotion of the hotline through appropriate social media sites, networks, and other paid advertising, as call volume and capacity allows, including radio, TV, billboards, and public transportation posters aimed at pregnant people and new parents. (Months 3-9)
Experience and Skills
We are seeking a contractor with the following experience and skills:
- previous experience conducting diverse and culturally responsive marketing mapping projects;
- demonstrated ability to independently lead, design, and implement marketing projects to completion;
- excellent analytical, research and writing skills, with knowledge and expertise of
DEI project design, approaches and implementation;
- subject expertise in any of the following frameworks: maternal and child health, mental health, perinatal mental health, diverse marketing, social needs and/or social determinants of health (SDoH), racial justice and disability justice;
- extensive experience working with maternal and child health and mental health movements in the US and a commitment to perinatal mental health values and principles;
- strong project management and organizational skills and exceptional attention to detail and follow-through;
- ability to engage with diverse stakeholders and understand multi-cultural contexts;
- resourcefulness and the ability to problem-solve, demonstrated capacity to prioritize
tasks and work well under pressure;
- excellent communication skills; verbal and written English skills required.
Reporting: Tiffany J. Williams, National Project Director (East Coast)
Location: Remote; willingness to work across multiple time zones in the United States of America.
Timeline and Budget/Compensation:
- 9-month consultancy (depending on the start month/date [December/January], this may end in September/October);
- $60,000 in total in across two (2) phases.
Phase One: (3-4 month initial contract [December 2022/January 2023 – March 2023] for $20,000;
Phase Two: with extension (based on the quality of deliverables) for additional six (6) months [April 2023 – September/October 2023] for an additional $40,000.
This is a contract position with Postpartum Support International (PSI), and is fully remote. The contractor will use their own facility and equipment, and will not receive healthcare or other employee benefits.
Please submit the following materials by November 5, 2022:
- cover letter
- two-page proposal summarizing your approach to the work, including a timeline, your proposed work schedule, and rate
- examples of previous marketing and communications work, strategic marketing analysis/mapping projects or assessment, materials you have developed, commitment to maternal health and mental health (optional but encouraged)
Please submit the application materials at this link https://forms.gle/updi3LNzkbh5MFC96. Please submit PDF or Microsoft Word files only, preferably with all materials in one combined file. Reviews begin immediately and only applicants selected for an interview will be contacted. Please send questions to firstname.lastname@example.org with “DEI Marketing & Strategic Contractor” in the subject line. No phone calls please.
Postpartum Support International is an equal opportunity employer. We will not discriminate and will take measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee, contractor, or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression.
National Maternal Mental Health Hotline